This post takes a look at how mobile phones and technology has impacted media intake.
In addition to the circulation and production of digital content, media consumption habits are also being heavily influenced by technological advancements. The mobility of mobile phones has moved the way that audiences are consuming media towards a constant and on-the-go activity. In the past, audiences would need to wait to enjoy or tune in to prescheduled broadcasts, which were organized by executives and run on a stringent schedule. Rather, nowadays, customers more info can view, listen or gain access to material as and when they please. Those such as the head of the fund that is a shareholder in ITV would have the ability to verify that this has led to an improvement in content production as customers are quickly finishing shows and continuously seeking out new things to view.
Over the past couple of years, as society has come to be dependent on mobile phones, technology has become the focus of attention for many areas of industry. The rise of mobile phones has essentially reshaped the media industry, causing new developments in the way media is developed, distributed and taken in. Before the period of digitalisation, media has been generally consumed in standardised formats such as paper publications and television or radio shows. Nevertheless, more just recently, the media landscape is showing a perceptible shift in the direction of mobile-first platforms. In addition to this shift, there has been a number of new opportunities in media, most particularly within the journalism, advertising and home entertainment sectors. The head of the fund that has a stake in Sky, for example, would acknowledge that the mobile phone era has in reality, compelled the media industry to reinvent its business models and strategies, interfering with traditional outlets and opportunities for media access and intake, with a series of new and progressive digital media examples.
Traditionally, the media industry is understood for being a structured and highly organised sector, with many opportunities for career advancement. However, in contemporary society, the progress of smartphones has resulted in a few significant shifts in the way media is shared and delivered. Among the most influential advancements in the media industry is the combination of mobile applications and streaming services, which have made smartphones into the most accessible digital media devices on the market. With the capability to present video, text and audio material, mobile phones are the optimum tool for distributing and accessing media at any given time or location. The likes of the CEO of the fund that owns Euronews would recognise that media companies are continuously dealing with reformatting their content to prioritise mobile phone ease of access. Currently, trends which are popular on social networks are particularly prominent for media companies to follow. Specifically, short form video and worldwide television are getting traction for supplying engaging and accessible material for audiences around the world.